new roduk Honda, namely New Mega Pro, has received positive response in East Java (East Java). After the launch last August, demand was still stacked units.
Suwito M, director of PT Mitra Pinasthika Mustika (MPM)-Honda motorcycle main dealer in East Java, said the presence of the New Mega Pro is able to answer the desire of consumers in the sports segment. The model is fit to make the product acceptable in all circles, young and old.
"Last month I've started sending around 4,000 units, but still there is more that 1,500 units pivot line. We would definitely consider this," said Suwito in Surabaya, on Monday.
Stacking pivot, he explained, occurs because the Lebaran holiday season so that the supply of units from the center (PT Astra Honda Motor / AHM) slightly decreased. Because new products, production at the plant would still be in the process of adjusting the ideal amount of targeted companies.
The total market of all brands, he added, sport bike per month on average amounted to 6000-7000 units. While total sales of all models of Honda's East Java as of September (year to date) 470 000 units contributed 19 percent of national sales.
Sigit Kumala, Senior General Manager of Sales Division of AHM, adds, East Java became one of the largest market for Honda sport bike. Selection of Java as the pinnacle event in New Mega Pro is already in accordance with market segmentation in Indonesia.
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